"Fashion, politics and sustainability is a possible mixture, yes! That is what we can see in the 2nd edition of Brazil Eco Fashion Week (BEFW) (...) Think Blue, a recycled jeans brand presented models holding political posters."
"On the last day of Brasil Eco Fashion Week, the Rio de Janeiro brand ThinkBlue puts models with controversial phrase plates by President-elect Jair Bolsonaro on the catwalk."
Interview for the architects of Studio Prima
We are a family owned and operated business.
Mirella Rodrigues our fashion designer and jeans lover, entrepreneur, super creative and founder of Think Blue was interviewed by the architects of Studio Prima in the series women entrepreneurs.
The video was very cool and the conversation very enlightening about UpCycling, Watch the video on the link !!!!
"'I felt that it was necessary for someone to speak, for someone to nudge this wound again. We cannot forget who was elected, what the thought that person proposes to his followers. and reflect what is happening ', explains the designer. "
"The Rio brand“ Think Blue ”drew attention on the 17th, presenting models that held manifesto posters and phrases spoken by Jair Bolsonaro, the president-elect in Brazil.”
Recycled jeans brand protests against president-elect's racist, homophobic and misogynistic phrases
"The brands' environmental and / or social engagement was present, but this was the first time that political engagement appeared so clearly, inspired, of course, by the presidential elections and their result."
In parade, “recycled” clothing brand protests against Bolsonaro's racism, misogyny and homophobia
"This show was a scream that was choking in our throat. Fashion is politics, fashion is revolution, fashion is activism, fashion is expression! Nobody lets go of anyone's hand!", Declared the brand's creator.
"UpCycling and Sustainability: The awakening of the fashion industry to reverse logistics."
The recently graduated in Administration Angelica Catarine wrote an article on: "UpCycling and Sustainability: The awakening of the fashion industry to reverse logistics." The article was approved and published by the Brazilian Production Engineering Association.
In the study Angélica investigates how Think Blue uses the concepts of Reverse Logistics applied to the fashion industry.